

Starting in the mid-1980s, Heller represented rap musicians as the genre became popular with the record-buying U.S.

Heller believed that a key factor in keeping acts working between or after a hit record was to not be greedy and package his own clients together, but tour them in salable packages with other headline acts that were clients of other agencies.
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He later bought out partner Don Fischel who went on to package independent TV productions. After working at Coast Artists, Associated Booking, and the Chartwell, he opened the Heller-Fischel Agency in Beverly Hills, California which grossed $1.9 million during its first year, $3.7 million the second, $5.8 the third, and over $7 million its fourth year of operation representing rock stars the Who, Grand Funk Railroad, Black Sabbath, Humble Pie, and Black Oak Arkansas as well as writers at the time Carly Simon, Van Morrison, and Cat Stevens. 2.4 Straight Outta Compton depiction lawsuitīorn to a Jewish family in Cleveland, Ohio, Heller served in the United States Army and attended college at the University of Southern California, and started working in the agency business in 1963.2.1 Managing the rise of West Coast rap.and Above the Law to Ruthless in its early days and Eazy introduced Bone in the later years.

Heller was instrumental in the emergence of West Coast rap music when he managed Ruthless Records with Eazy-E and discovered, signed or managed the likes of N.W.A, The Black Eyed Peas, Above the Law, The D.O.C. Fad, The D.O.C., Egyptian Lover and LA Dream Team. In the mid-1980s, he worked with R&B and hip hop acts like Michel'le, World Class Wreckin' Cru, J. He rose to prominence in the 1960s and 1970s representing Journey, Marvin Gaye, Van Morrison, War, Eric Burdon, Crosby Stills & Nash, Ike & Tina Turner, Creedence Clearwater Revival, Otis Redding, the Who, REO Speedwagon, Black Sabbath, Humble Pie, Styx, the Grass Roots, and the Standells, among many others. He was best known for his controversial management of West Coast rap and gangsta rap pioneers N.W.A and Eazy-E. Gerald Elliot " Jerry" Heller (October 6, 1940 – September 2, 2016) was an American music manager and businessman.
